The roar of a Ferrari V12 engine has long been the soundtrack of automotive passion. But on October 9, 2025, the Italian marque will rewrite its legacy with the debut of its first all-electric car—a momentous shift for a brand built on combustion excellence. For Australian enthusiasts, this isn’t just another EV launch; it’s the dawn of a new era where Ferrari’s legendary performance meets electrified innovation.
Let’s unpack everything we know about Ferrari’s electric leap, from design secrets to local pricing—and why this car could redefine luxury EVs Down Under.
Key Details: The October 9 Reveal
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Ferrari CEO Benedetto Vigna confirmed the October 9 debut during the company’s 2024 financial results announcement, calling it a “pivotal moment” for the brand. The electric model will headline Ferrari’s Capital Markets Day in Maranello, Italy, alongside five other new vehicles set to launch in 2025.
Why This Matters for Australia:
- Local Confirmation: Ferrari’s Australian division has hinted at strong allocation for the region, given the country’s appetite for high-end performance vehicles.
- Timeline: Production begins in early 2026, with deliveries expected in late 2026 or early 2027.
Design & Performance: What to Expect
A Bold New Shape
Spy shots and insider reports suggest Ferrari’s EV breaks from tradition with a four-door crossover design, blending elements of a shooting brake and a low-slung SUV. Think of it as a sleeker sibling to the Purosangue, Ferrari’s first SUV. Prototypes spotted near Maranello used a Maserati Levante body (a decoy for testing), but leaked renders hint at a Roma-inspired front end and aggressive aerodynamics.
The Sound of Electrified Emotion
Silent EVs need not apply. Ferrari engineers are reportedly developing a synthetic exhaust soundtrack to mimic the growl of a V8 or V12. Early test mules were heard emitting a low-pitched rumble via external speakers—similar to Hyundai’s Ioniq 5 N and Dodge’s electric Charger. As Ferrari’s marketing chief Emanuele Carando puts it: “The sound will always be an authentic Ferrari experience”.
Powertrain & Tech
- Triple-Motor Setup: Patents filed by Ferrari reveal a three-motor AWD system, likely delivering over 1,000 horsepower.
- Battery & Range: While specifics are under wraps, Ferrari’s new E-Building facility in Maranello will produce bespoke batteries and inverters, prioritizing energy density for track-ready performance.
- Chassis Innovations: Borrowing tech from the Purosangue, expect active suspension, rear-wheel steering, and carbon-ceramic brakes to ensure “Ferrari-like” handling.
Pricing & Australian Availability
Ferrari’s first EV won’t come cheap. Insiders suggest a starting price of €500,000 (~AU$1 million) before customizations, which typically add 15–20%. For context, a fully specced model could approach AU$1.2 million—placing it in rarified air alongside limited-edition hypercars.
Key Considerations for Aussie Buyers:
- Extended Warranty: Ferrari may offer battery replacement programs to address longevity concerns.
- Charging Infrastructure: While Australia’s EV network is growing, Ferrari will likely provide concierge services for home charger installations.
Ferrari’s Electrification Strategy: Beyond the Hype
The EV isn’t a replacement for combustion engines but an addition to Ferrari’s “three-pillar” strategy: ICE, hybrid, and electric. Here’s how the roadmap unfolds:
- 2026 Target: 5% of global sales from EVs (700–800 units).
- 2030 Vision: 40% of deliveries to be electric or plug-in hybrid.
Hybrids like the SF90 Stradale and 296 GTB already dominate 51% of Ferrari’s sales, proving that electrification can coexist with passion.
The Jony Ive Factor: Design Meets Disruption
Apple’s former design chief, Sir Jony Ive, has collaborated with Ferrari through his firm LoveFrom. His influence is expected in the EV’s minimalist interior, particularly the steering wheel and infotainment system, which aim to blend analog tactility with digital precision. As Ferrari chairman John Elkann noted: “We admired how Ive transformed the Apple Watch. We want that same harmony in our EV.”
Why This EV Could Succeed Where Others Falter
- Brand Loyalty: Ferrari’s 2024 order books are full until 2026. Enthusiasts will buy into the badge, regardless of powertrain.
- Performance Pedigree: With a profit of €111,000 per car, Ferrari has the resources to engineer an EV that outperforms rivals like the Porsche Taycan Turbo S.
- Exclusivity: Limited production ensures desirability. Expect waiting lists akin to the LaFerrari.
The Road Ahead for Australia
While European and U.S. markets will get first dibs, Ferrari’s Australian arm is poised to secure early allocations. Local dealers have already begun informal registrations of interest, though official orders won’t open until late 2025.
Pro Tip for Buyers:
Ferrari’s Tailor-Made program will offer extensive personalization—think bespoke paint, interiors, and even sound profiles for that synthetic exhaust note.
Final Thoughts
Ferrari’s electric car isn’t just a vehicle; it’s a statement. By marrying cutting-edge tech with emotional design, the brand aims to prove that electrification can enhance—not erase—the thrill of driving. For Australians, this EV represents a chance to own a slice of automotive history, one that’s as groundbreaking as the V12s of yesteryear.
Mark your calendars: October 9, 2025, is the day the prancing horse goes electric—and the world watches.